Now you know what to change to make the page convert.Īnother really valuable application of the Confetti Report is its ability to track custom parameters – like whether someone visited your website from a paid advertising campaign, or a particular email blast. They want to click through - they just can’t figure out how. The confetti click track report reveals that people visit that page, try to click on a bunch of different items that aren’t clickable, and then get frustrated and leave. That can give you unique insights into how people navigate or fail to navigate your website.įor instance, let’s say a certain page has a high bounce rate. Partly because you’ll be surprised at the weird stuff people click on, including non-clickable elements. It’s a high-resolution view that lets you see individual clicks, each represented by a colored dot on the report. “These are sharp drop-off points that are hard to see with just Google Analytics.” Confetti ReportĬonfetti is like a highly specific version of a traditional heat map. Sudden, strong color changes can indicate that visitors “think whatever follows is no longer connected to what came before (called ‘logical ends’),” says Peep Laja, founder of Conversion XL. It also tells you where your design isn’t quite on the nose. Scroll map tells you where the CTA sweet spot on your site is: the place most eyeballs see. This matters because if most of your readers aren’t reading your long-form blog posts, you may be better off spending your time creating other types of content. Should you have longer or shorter content on the page?Ī scroll map lets you see what proportion of your visitors scrolled where before bouncing. In addition to heat maps, there are several reports that can show you where your clicks came from, how far visitors scrolled, and more. This means that when you look at your heat map, you can quickly see which areas of the page get a lot of action and which don’t. A heat map analysis gives you a visual overview of where your visitors click on your page - the more clicks, the brighter the area, creating what we call “hotspots.”
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